17\02\2015
Written by Daan Rombaut
Jaime Travezan and David Tortora present ‘Galatea’
A fashion shoot has helped Jaime Travezan to flee the repression in his homeland Peru in the 1980s and embark on a career filled with wards, such as the International Photography (IPA) Award for Advertising for his Galatea series. Galatea is a homage to artist Tom Wesselmann who was mainly associated with the Pop Art movement. The art direction for the colourful series was done by David Tortora with whom Jaime Travezan often works together. The series also won the 2014 Prix De La Photographie Paris, Fine Arts, and the Second Prize at the 2014 MIFA (Moscow International Foto Awards), Beauty Category.
Travezan got into photography in his student years while Peru was going through a difficult period due to the terrorism by the ‘Shining Path’, the communist party of Peru. Living in Peru at that time meant living with bombs, blackouts, curfews and kidnappings. Travezan wanted to get out and thought photography was the perfect option. While still studying architecture at university, he started to work for a local newspaper, writing articles and shooting his own photos. Around the same time, Mario Testino was in Lima to shoot a fashion spread for a British magazine. Travezan was introduced as a possible model for the shoot and ended up working with him. Testino gave him a lot of advice, including the suggestion to move to London. And Travezan did.
About six years ago, Travezan started working with art director Tortora who is a graphic designer at heart. His perfectionism has him constantly looking for new technical solutions and browsing for new ideas. Their similar sense of humour helps their brainstorming sessions and are also clear from their shoots.