Is it still possible to own a product when it is virtual? Designer Lucas Maassen teamed up with Raw Color agencyy to create the project D/struct. They believe that the digital revolution is over, and that it does not matter anymore whether a something is analogue or digital.

For D/struct Maassen and Raw Color blended several products until pulverized, questioning the origin of the value to a product: is it material, shape, name or function? The little bags containing the debree are for sale on www.d-struct.nl. With it, the buyer receives a complete 3D-scan of the chosen object along with the package, so the origin can be tracked.

The future according to Maassen and Raw Color:

If, for instance, you’d buy ‘Ray Ban sun glasses’, you wouldn’t just get a pair of sunglasses. You’ll get it in pieces, in a bag, which is displayed on the website. These bits are the material remains of the sunglasses, which D/struct scanned. The bag comes with a digital code to download the 3D-scan in high resolution. It also gives access to high-resolution images of the glasses from various perspectives. Providing the information for you to get to work. We’re not even discussing copyright issues anymore. You couldn’t distinguish the real Ray Ban from yours anyway… As goes for the iconic ‘Duplo brick’, the ‘Ikea lamp’, the ‘Swatch watch’…

D/struct will be presented at Object Rotterdam 2012 together with MU Gallery Eindhoven.
9-12 February, Las Palmas LP 2, Wilheminakade 326, 3072 AP Rotterdam

More info here