It’s quite common these days that actors or musicians are starred in the fashion campaigns from the renowned fashion houses. Who will ever forget Brat Pitts revealing perfume campaign (including Goatee) for Chanel No.5? Inevitable but not quite a visual you want to be confronted by while waiting for the train on an early Monday morning. Now Beck is back within the new menswear (Yves) Saint Laurent campaign. Remember Beck the musical virtuoso who produced the all time favorite ‘Loser’? The campaign was of course shot by Hedi Slimane the new creative director at Yves Saint Laurent.

‘I’m a loser baby, so why don’t you kill me’