7-Eleven is one of those convenient stores you’d probably only run into to grab a pack of cigarettes or maybe some gum. It’s one of those brands you’d never expect to evolve, especially not in the aspect of appearance or design. Surprisingly though for the Swedish market they have hired Swedish design agency BVD to re-brand their coffee section. It’s done quite successfully I must say. Now its time for 7-Eleven to make this happen worldwide and I might drop by for something else.