Design, Photography, Video

20\03\2013
Written by Joff



Waterproof

There have been several occasions where I have dropped my phone in water. One time was when finishing business on the lavatory and while pulling up my pants my phone dropped out of my back pocket straight into the toilet. Another time I caught the flue and had my phone and a glass of water with aspirin in one hand – while mysteriously the phone toppled over the rim of the glass, taking a bath in a dose Advil. My relationship with phones is a headache. Now Sony Xperia created this new phone that pretty much solves many of the phone problems most of us have – being for example waterproof. They teamed up with O2 and asked director Thomas Brown to create a series of promo films that will highlight the new improvements. Thomas then collaborated with art directors Jason and Joris at VCCP and director of photography Matthias Nyberg in the realisation of these quite fantastic films highlighting touchscreen and high definition.