Under the campaign Live Young, water brand Evian continues with involving infants doing quite some physically impossible things like rollerblading or synchronized swimming. While I have to admit the approach they have is quite refreshing, thinking about all the generic water brand campaigns of fresh springs, water splashing, all its health benefits and so on. The videos are completely endearing, but also quite creepy. Their latest installment really emphasizes the relation between adults and babies – in some weird animated dance-off. Maybe they should put a disclaimer with it ; ‘kids, don’t try this at home’.

Check out their latest video, and below that the former ones;