Belgian designer Kris Van Assche will open his first KRISVANASSCHE boutique in the heart of Paris. The store will open during Men’s Fashion Week in June and is located in Rue Saint Roch 16.

The building dates back to the 1940s and its façade and shop window have been left untouched. The remainder has been redesigned by Paris-based architect collective Ciguë: “From the first sketches, we have intended to create a tension between the various elements […] The result is contrasted and rigorous contemporary lines. Very quickly, we have aimed to create an incisive and organized brutality, a generous minimalism, and a destabilization of classical codes. This space, both masculine and elegant with a strong aesthetic, uses a language of primary geometrical figures, scattered as if they were suspended in movement whilst mastered in their imbalance […] Fragments of volumes are in black steel, brushed or polished, or in rubber and each element is well-thought, compliments and balances one another.”

The opening of the boutique coincides with the launch of the KRISVANASSCHE webshop, which will be available to costumers worldwide.