Let’s start with the Jack Daniel’s Barn, the cherry on top of Eurosonic Noorderslag in Groningen last week. Good music and good vibes. Before we ended up there Jack gave us a proper introduction to Jack & Coke and a first meeting with his hot little sister J.D. Honey as dessert.

For a brand like Jack Daniel’s it’s more than natural to have a hand in Eurosonic. ESNS is THE showcase festival in Europe for promising new artists and bands. Jack has been supporting music legends since 1866 and their new project Future Legends is not only aimed at supporting bands – they also play a part in making legends.

Check out Future Legends like Kensington and Navarone who have been taken under Jack’s wings and have been given a platform, both off and online, to make it happen.

Can’t stop thinking about J.D., many thanks for this legendary crush.

– from our reporter