CHALLENGE

 
BLEND\BUREAUX is always on the hunt for creatives that fit Warsteiner to offer them a stage. One of those creatives is Ceizer. The Paris based artist is specialized in typography, has his own art & design studio (Studio Ceizer) in Amsterdam and already owns a lifestyle brand.

INSIGHT

 
BLEND\BUREAUX wants to bring back the art of ‘wallvertising’ and started a collaboration with Ceizer last year.

IDEA

 
This project was inspired by the old New York phenomenon of painted advertisements on the sides of buildings. These advertisements, also called ghost signs or fading ads, that have remained intact can still be found all over the world. Nowadays advertisers usually put up huge billboard campaigns with unreal features. Because of its authenticity wallvertising is becoming more popular every day.

RESULT

 
Various walls in Amsterdam and Rotterdam have been treated with a unique design to bring back the remains of urban life. The designs can be found on walls of well known locations like café PIEK (Rotterdam) the Ruyschkamer (Amsterdam) and the We Are Labels boutique in the Pijp (Amsterdam).

With this project Warsteiner proves it’s interest in supporting and acknowledging young and upcoming artists and taking them to the next level in their career.

BLEND\BUREAUX X WARSTEINER X CEIZER X WALLVERTISING from BLEND\BUREAUX on Vimeo.