CHALLENGE

For over three years, Warsteiner has been supporting the Dutch art & fashion scene and creative initiatives through Warsteiner Art. This is Warsteiner’s way of bringing together creative people who generate exceptional crossovers.

INSIGHT

Warsteiner continually aims at the highest quality and therefore opts for persons and brands which bare the same qualitative aura as the beer brand. To celebrate that Warsteiner is now being served in the Brussels Hotel BLOOM!, Warsteiner has instigated a long-lasting collaboration in the form of their own Warsteiner Art Space in Hotel BLOOM!

IDEA

For their first project, Warsteiner joins forces with TonTon Club. Specifically for Warsteiner, they have designed a unique Blacklight Airhockey Room (B.A.R.) with a personalised touch by typographic designer Pieter Ceizer. DJVT will record a secret project in the Hotel BLOOM! Loft.

RESULT

The Blacklight Airhockey Room (B.A.R.) could be discovered in Hotel BLOOM!, the unparalleled design hotel in the heart of Brussels. None of the rooms share the same concept, meaning each room is unique and features its own fresco painted by a young European artist. Art and creativity are two keywords for Warsteiner as well, which renders Hotel BLOOM! a perfect fit for the beer brand’s philosophy.